Objection Responses

Common cold-call objections and our responses

Version 1 · June 29, 2026 salesobjections

Content

# Objection Responses

_Parent: Sam's Call Scripts_

Common objections and how we respond.

## "We don't have budget right now"

> "Understood. Can I leave you with the number though — the workflow we typically build saves $117K a year off one specific process. Most of our customers find $47K when they realize what the current state is costing them. Worth a 20-minute conversation just to see if your numbers shape up similarly?"

## "We already have someone who does this"

> "Got it. Curious — is that person stretched thin or comfortable? Most of our customers had someone too, but the someone was doing 2 days a week of data entry that's not actually their job."

## "Send me a proposal"

> "I will, but it'll be a much better proposal if I understand your workflow first. Got 20 minutes this week?"

## "We tried automation before and it didn't work"

> "That's actually really common — most automation tools are generic SaaS that doesn't speak construction. We build custom for one workflow at a time. Different approach. Worth 20 minutes to compare?"

## "We're using Procore / Sage already"

> "Perfect — Procore and Sage are great as systems of record. We don't replace them. We connect them and eliminate the manual data entry between them and email/Excel. Want to see what that looks like for a [trade] shop your size?"

## TODO

Sam — add anything you hear repeatedly that's not on this list.

---
_Last updated: 2026-05-24_

Change notes (optional)

Cancel