Standard Engagement: $22K + $25K
Parent: Pricing & Engagement
The two-line structure
| Tier | Price | What it covers |
|---|---|---|
| Foundation (one-time) | $22K | Email, file storage, alerts, audit log. Yours permanently — never charged again on future workflows. |
| Workflow Build | $25K | Full build, testing, and handoff for one specific workflow. You sign off when it works — not before. |
| Total | $47K | First workflow live and running. |
Year-1 return framing
30 hours/week × $75/hr loaded × 52 weeks = $117,000 recovered per year
Build cost: $47K · Payback: 4.8 months · Year 2 and every year after: $117K pure savings · 2.5× year-one return
Why $22K + $25K (not $47K bundled)
Splitting them out has three purposes:
The Foundation is reusable. Future workflows are $25K each, not $47K. We say this on the call so they understand the second workflow gets way cheaper.
It anchors the engagement at $47K, not $25K. Discounting the workflow is fine; discounting the Foundation is not.
It's truthful about what we're building. The Foundation is real infrastructure (email parsing, file storage, alerts, audit log) and gets used by every subsequent workflow.
When to discount
Default: don't. Our pricing is already aggressive for the ROI.
Acceptable reasons to discount:
- Multi-workflow commitment up front ("3 workflows over 18 months" → discount workflow #2 and #3 to $20K each)
- Strong referral source ($2-3K off if introduced by a closed customer who's a fit for case study)
Unacceptable reasons:
- "We've never spent that much on software" — we're not software, we're labor recovery
- "Can you do it for $20K total?" — no. Walk.
Last updated: 2026-05-24