Brand Assets
Logos, email signatures, and the scripts that generate them. Everything lives under wiki-content/assets/brand/.
Brand palette
| Color | Hex | Use |
|---|---|---|
| Navy | #0F1E3D |
Primary text, dark backgrounds |
| Amber | #C2811A |
Accent (the dot in "Confluxion**.** Point"), highlights, CTAs |
| Paper (warm) | #F8F5EF |
Light section backgrounds |
| Terracotta | #8C4A3A |
Sparingly — guard-rail / warning callouts |
Typography: Inter for sans-serif, Cormorant Garamond for italic accents and serif display.
Logo files
| File | Use case |
|---|---|
confluxion-point-logo.png |
Full color wordmark, 800×200 — for headers, decks, light backgrounds |
confluxion-point-logo-white.png |
White wordmark — for dark backgrounds |
confluxion-point-logo-google-workspace.png |
320×132 PNG sized exactly for the Google Workspace Admin logo slot |
confluxion-point-logo-google-workspace.jpg |
Same size, JPG — use when a file picker only accepts JPG |
confluxion-mark-circle.png |
Just the mark on a paper-warm circle — best for Gmail profile pic / avatar |
confluxion-mark-transparent.png |
Just the mark, transparent background — favicons |
confluxion-mark-tight.png |
Tight crop, no padding — for inline use in email signatures next to text |
Email signatures
Eight pre-built signatures (five for Addison, three for Sam) — one per role/title combination. Built as table-based HTML for Gmail compatibility.
Source generator: assets/brand/build_email_signature.py
To regenerate after editing titles or contact info:
cd "/Users/addisonhoward/Desktop/Confluxion Point"
.venv/bin/python build_email_signature.py
This writes one HTML file per variation plus an email-signatures-index.html master page. Open the master page in a browser, click into the variation you want, select the signature card, copy, and paste into Gmail Settings → Signature.
Gmail gotchas:
- Inline SVGs get stripped on paste. The script uses
<img>tags pointing at PNG files. - Local
file://images are uploaded to Google's CDN automatically when you paste, so recipients will see them. If they don't show up, click the broken image in Gmail's signature editor and re-upload from~/Desktop/Confluxion Point/.
Cold-email tools (Lemlist, Apollo, Instantly, etc.):
The standard signatures use <div> elements with inline styles for the name, gold "CO-FOUNDER" eyebrow, and contact lines. Gmail keeps those styles; Lemlist (and most cold-email sanitizers) strip them — the name collapses to body weight, the gold eyebrow loses its color and letter-spacing, and the hierarchy flattens.
Use the -lemlist.html variant for these tools. It's a table-only build where every text line is its own <tr>/<td> with styles on the <td> plus <font> tag fallbacks. Currently only email-signature-sam-cofounder-lemlist.html exists; ask Claude to regenerate the other variants if you need them.
If file:// images don't transfer to the tool on paste: click each broken image in the tool's signature editor and re-upload from ~/Desktop/Confluxion Point/ — the tool will host them on its own CDN.
Logo regeneration scripts
If you ever need to redo any logo asset (size change, color shift, new variant):
build_logo_png.py— full wordmark logos at the three standard sizes (800×200, 800×200 white, 320×132 Google Workspace)build_logo_mark.py— the mark-only versions (circle, transparent, tight)
Both scripts use Chrome in headless mode to rasterize SVG → PNG with transparent backgrounds. Run them from the project venv that has Pillow installed.
Last updated: 2026-05-24