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Brand Assets
Logos, email signatures, palette, and generation scripts
Version 1 · June 29, 2026
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# Brand Assets Logos, email signatures, and the scripts that generate them. Everything lives under `wiki-content/assets/brand/`. ## Brand palette | Color | Hex | Use | |-------|-----|-----| | Navy | `#0F1E3D` | Primary text, dark backgrounds | | Amber | `#C2811A` | Accent (the dot in "Confluxion**.** Point"), highlights, CTAs | | Paper (warm) | `#F8F5EF` | Light section backgrounds | | Terracotta | `#8C4A3A` | Sparingly — guard-rail / warning callouts | Typography: **Inter** for sans-serif, **Cormorant Garamond** for italic accents and serif display. ## Logo files | File | Use case | |------|----------| | `confluxion-point-logo.png` | Full color wordmark, 800×200 — for headers, decks, light backgrounds | | `confluxion-point-logo-white.png` | White wordmark — for dark backgrounds | | `confluxion-point-logo-google-workspace.png` | 320×132 PNG sized exactly for the Google Workspace Admin logo slot | | `confluxion-point-logo-google-workspace.jpg` | Same size, JPG — use when a file picker only accepts JPG | | `confluxion-mark-circle.png` | Just the mark on a paper-warm circle — best for Gmail profile pic / avatar | | `confluxion-mark-transparent.png` | Just the mark, transparent background — favicons | | `confluxion-mark-tight.png` | Tight crop, no padding — for inline use in email signatures next to text | ## Email signatures Eight pre-built signatures (five for Addison, three for Sam) — one per role/title combination. Built as table-based HTML for Gmail compatibility. Source generator: `assets/brand/build_email_signature.py` To regenerate after editing titles or contact info: ```bash cd "/Users/addisonhoward/Desktop/Confluxion Point" .venv/bin/python build_email_signature.py ``` This writes one HTML file per variation plus an `email-signatures-index.html` master page. Open the master page in a browser, click into the variation you want, select the signature card, copy, and paste into Gmail Settings → Signature. **Gmail gotchas:** - Inline SVGs get stripped on paste. The script uses `<img>` tags pointing at PNG files. - Local `file://` images are uploaded to Google's CDN automatically when you paste, so recipients will see them. If they don't show up, click the broken image in Gmail's signature editor and re-upload from `~/Desktop/Confluxion Point/`. **Cold-email tools (Lemlist, Apollo, Instantly, etc.):** The standard signatures use `<div>` elements with inline styles for the name, gold "CO-FOUNDER" eyebrow, and contact lines. Gmail keeps those styles; Lemlist (and most cold-email sanitizers) strip them — the name collapses to body weight, the gold eyebrow loses its color and letter-spacing, and the hierarchy flattens. Use the **`-lemlist.html`** variant for these tools. It's a table-only build where every text line is its own `<tr>`/`<td>` with styles on the `<td>` plus `<font>` tag fallbacks. Currently only `email-signature-sam-cofounder-lemlist.html` exists; ask Claude to regenerate the other variants if you need them. If `file://` images don't transfer to the tool on paste: click each broken image in the tool's signature editor and re-upload from `~/Desktop/Confluxion Point/` — the tool will host them on its own CDN. ## Logo regeneration scripts If you ever need to redo any logo asset (size change, color shift, new variant): - `build_logo_png.py` — full wordmark logos at the three standard sizes (800×200, 800×200 white, 320×132 Google Workspace) - `build_logo_mark.py` — the mark-only versions (circle, transparent, tight) Both scripts use Chrome in headless mode to rasterize SVG → PNG with transparent backgrounds. Run them from the project venv that has Pillow installed. --- _Last updated: 2026-05-24_
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