Brand Assets

Logos, email signatures, palette, and generation scripts

Version 1 · June 29, 2026 referencebrandassets

Content

# Brand Assets

Logos, email signatures, and the scripts that generate them. Everything lives under `wiki-content/assets/brand/`.

## Brand palette

| Color | Hex | Use |
|-------|-----|-----|
| Navy | `#0F1E3D` | Primary text, dark backgrounds |
| Amber | `#C2811A` | Accent (the dot in "Confluxion**.** Point"), highlights, CTAs |
| Paper (warm) | `#F8F5EF` | Light section backgrounds |
| Terracotta | `#8C4A3A` | Sparingly — guard-rail / warning callouts |

Typography: **Inter** for sans-serif, **Cormorant Garamond** for italic accents and serif display.

## Logo files

| File | Use case |
|------|----------|
| `confluxion-point-logo.png` | Full color wordmark, 800×200 — for headers, decks, light backgrounds |
| `confluxion-point-logo-white.png` | White wordmark — for dark backgrounds |
| `confluxion-point-logo-google-workspace.png` | 320×132 PNG sized exactly for the Google Workspace Admin logo slot |
| `confluxion-point-logo-google-workspace.jpg` | Same size, JPG — use when a file picker only accepts JPG |
| `confluxion-mark-circle.png` | Just the mark on a paper-warm circle — best for Gmail profile pic / avatar |
| `confluxion-mark-transparent.png` | Just the mark, transparent background — favicons |
| `confluxion-mark-tight.png` | Tight crop, no padding — for inline use in email signatures next to text |

## Email signatures

Eight pre-built signatures (five for Addison, three for Sam) — one per role/title combination. Built as table-based HTML for Gmail compatibility.

Source generator: `assets/brand/build_email_signature.py`

To regenerate after editing titles or contact info:
```bash
cd "/Users/addisonhoward/Desktop/Confluxion Point"
.venv/bin/python build_email_signature.py
```

This writes one HTML file per variation plus an `email-signatures-index.html` master page. Open the master page in a browser, click into the variation you want, select the signature card, copy, and paste into Gmail Settings → Signature.

**Gmail gotchas:**
- Inline SVGs get stripped on paste. The script uses `<img>` tags pointing at PNG files.
- Local `file://` images are uploaded to Google's CDN automatically when you paste, so recipients will see them. If they don't show up, click the broken image in Gmail's signature editor and re-upload from `~/Desktop/Confluxion Point/`.

**Cold-email tools (Lemlist, Apollo, Instantly, etc.):**

The standard signatures use `<div>` elements with inline styles for the name, gold "CO-FOUNDER" eyebrow, and contact lines. Gmail keeps those styles; Lemlist (and most cold-email sanitizers) strip them — the name collapses to body weight, the gold eyebrow loses its color and letter-spacing, and the hierarchy flattens.

Use the **`-lemlist.html`** variant for these tools. It's a table-only build where every text line is its own `<tr>`/`<td>` with styles on the `<td>` plus `<font>` tag fallbacks. Currently only `email-signature-sam-cofounder-lemlist.html` exists; ask Claude to regenerate the other variants if you need them.

If `file://` images don't transfer to the tool on paste: click each broken image in the tool's signature editor and re-upload from `~/Desktop/Confluxion Point/` — the tool will host them on its own CDN.

## Logo regeneration scripts

If you ever need to redo any logo asset (size change, color shift, new variant):

- `build_logo_png.py` — full wordmark logos at the three standard sizes (800×200, 800×200 white, 320×132 Google Workspace)
- `build_logo_mark.py` — the mark-only versions (circle, transparent, tight)

Both scripts use Chrome in headless mode to rasterize SVG → PNG with transparent backgrounds. Run them from the project venv that has Pillow installed.

---
_Last updated: 2026-05-24_

Change notes (optional)

Cancel