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Cold Call Opener
The first 30 seconds of a cold call
Version 1 · June 29, 2026
sales
cold-call
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# Cold Call Opener _Parent: Sam's Call Scripts_ The first 30 seconds. ## The default opener > "Hi [name], this is Sam from Confluxion Point. We help [trade type] contractors in Utah eliminate the manual data-entry workflows that eat office staff time. I'm calling because [specific reason — e.g. AGC member directory, ICP fit, referral]. Got two minutes?" ## What it has to include 1. **Your name + firm** in the first sentence 2. **Specific industry framing** — "specialty trade contractors" or "mechanical contractors" beats "businesses" 3. **The problem we solve** in one phrase — "manual data-entry workflows" 4. **A specific reason for calling them** — not "I'm just calling to introduce ourselves" 5. **A small ask** — "got two minutes?" beats "got time for a call?" ## What never works - "How are you today?" — wastes the only window of attention - "I'd love to learn more about your business" — they don't care what you want - "We help construction companies with technology" — too vague to register ## TODO Sam — fill this in with what's actually working after you've made the first 50 calls. --- _Last updated: 2026-05-24_
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