Cold Call Opener

The first 30 seconds of a cold call

Version 1 · June 29, 2026 salescold-call

Content

# Cold Call Opener

_Parent: Sam's Call Scripts_

The first 30 seconds.

## The default opener

> "Hi [name], this is Sam from Confluxion Point. We help [trade type] contractors in Utah eliminate the manual data-entry workflows that eat office staff time. I'm calling because [specific reason — e.g. AGC member directory, ICP fit, referral]. Got two minutes?"

## What it has to include

1. **Your name + firm** in the first sentence
2. **Specific industry framing** — "specialty trade contractors" or "mechanical contractors" beats "businesses"
3. **The problem we solve** in one phrase — "manual data-entry workflows"
4. **A specific reason for calling them** — not "I'm just calling to introduce ourselves"
5. **A small ask** — "got two minutes?" beats "got time for a call?"

## What never works

- "How are you today?" — wastes the only window of attention
- "I'd love to learn more about your business" — they don't care what you want
- "We help construction companies with technology" — too vague to register

## TODO

Sam — fill this in with what's actually working after you've made the first 50 calls.

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_Last updated: 2026-05-24_

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